Ariatta is on the market since more than 40 year and it grows a lot in the last 10. The generational change, remote working and the needs to reach a younger target take them to rethink the way they communicate. 

From the analysis of the existent identity to new brand guidelines to build a new one through digital publication, presentation and the project for a new website. 


Identy, Visual, Editorial Design, Presentation Design, Web Design.



Starting with a brand new logo and identy, making clear the new direction of Serious Play Italia this project is developed with the aim to open new ways in the markets.

Once defined the new identity and its tones it was applied in digital communication to move the experience informative pages to a platform to manage subscription, workshop registration and collect new contacts. 
Identy, Digital Strategy, Visuals, Editorial, Art and Creative Direction, Campaign, Web Design


The new visual identity is designed to celebrate 30 years of activity and to strengthen the transformation from a family based studio to a structured company.

Rethinking the hyerarchical system of information as part of design process leads this project to imagine new layouts for website, portofolio and also workspaces. Communication actions were designed for both internal collaborators and external stakeholders.
Design, Identity, Strategy, Editorial, Visuals, Project Management, Video Editing, Portfolio


Learning program designed, producted and planned for the architecture and engineerign firm starching in collaboration with trivioquadrivio

Weekly meetings (talks)  in wich project teams, designers but also partners and clients have in LT space and time to open debates, tell stories, share know how but also know each others. 

All contents and keypoints are collected in a  website accessible only to Starching collaborators, updated every week, and published in paper format once a year. 
Design, Identity, Editorial and
Engagement Strategy


Gallery of images from different kind of space and used in personal and professional projects. 
Photography













Design, Visuals
and Research


Design, Visual and Research